Meta is launching short video feature 'Reels' on Facebook in more than 150 countries. Mark Zuckerberg, the chief executive of Meta, announced the addition of the fast-growing feature on Tuesday (February 22).
Meta, the largest social media company, has lost a third of its market value in the past. Now the company is giving special importance to the 'Reels' feature.
Meta was the first to launch Reels Video in the US on Instagram in 2020 and Facebook in 2021 to compete with the Chinese company ByteDance's TikTok. The company is shaking as the decline is visible in the first Facebook graph of the service.
Reels is our fastest-growing content format, Meta CEO Mark Zuckerberg said in a Facebook post on Tuesday. Today we are rolling it out to Facebook users around the world.
Zuckerberg also said that it has creative tools that can be used to remix videos and make reel videos from previous stories. "We are building 'video clipping tools' so that users can upload live or longer or pre-recorded videos," he said.
The company also said that Facebook users spend half of their time on Facebook watching videos. Meanwhile, they can earn money in a new way by using the 'Reels' feature.
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